4. Share your expectations
Parents, like coaches, have all been influenced by a variety of environments and experiences in football. As a result, if we fail to outline our expectations for the environment we’re working in, we can’t expect others to know how to behave within it. Sharing our coaching and playing philosophy can help to provide a framework and justification for those expectations, as well as giving parents an opportunity to find an alternative environment for their son or daughter if they don’t agree with the philosophy outlined.
5. Positive influence
You can positively influence parents’ behaviour by setting tasks and responsibilities in the way you do with the players. For example, on matchdays you might share individual player objectives with each parent and ask them to pick out and feedback positive examples of where their child has achieved this during the game.
6. Managing behaviour
The excitement and passion of matchday (and sometimes training) can result in parents demonstrating challenging behaviours. Working with ‘influential’ parents is one way you can help manage this. Influential parents are usually the ones organising external social activities, making conversation and bringing the half-time refreshments. These parents can be effective in helping to spread key messages and calling out certain behaviours that are deemed unacceptable within the environment.
7. Give them a voice
Invite one or two parents to provide feedback on how they feel the club is being run and if it is meeting their expectations. If they feel they have a voice and it is being listened to it can help develop a more effective environment for all involved.
8. Involve them
One of the best pieces of advice I have been given was to conduct my team-talk near the parents, rather than at the other end of the pitch. Initially, I was worried that they would interfere, but with some clear expectations it had the opposite effect. Instead, I was able to influence positive conversations between parent and player. Highlighting the areas the players have done well in and asking key questions to prompt reflection can shift discussions away from the end result and towards learning.
9. The art of delegation
It’s important that parents feel valued and that they have a contribution to make. One way you can do this is by delegating certain responsibilities. The parents of your players may possess key skills that can be utilised and might just be waiting to be asked. Having some support from parents will enable you to focus on what you’re there to do: help the players to get better.
The above article was published in the FA Bootroom and inspired by Greg Winkler’s presentation at the 2019 NSCAA conference in Chicago.
*The term parents is used here as an inclusive term to include guardian and carer.